Instagram is one of the most widely used social media networks today. With over a billion users, it’s not surprising that companies want to take part. But how can you ensure that your brand stands out on such a vast and crowded platform? One of the best ways to start is through Instagram SEO. Having your content appear in search results pages helps to expand your organic reach.

Any business that wants to engage with new followers on Instagram must understand how SEO functions on the platform. Here are some tips and tricks to help you get started.

What is Instagram SEO?

Instagram SEO is the practice of improving the content of your posts and Instagram profile so that it appears higher in Instagram search results and suggested content feeds. Effectively executing this will increase visibility, followers, and interaction.

Your followers can find your brand on Instagram, like on Google search engines. You can make sure your profile/content ranks to appear in searches by utilizing targeted keywords and adding pertinent hashtags to your profile and posts. This method is known as Instagram SEO, a failsafe way to optimize your profile and content for the Instagram search engine.

Because of this, many social media marketers ensure that their branded Instagram account is optimized so that it appears whenever their target audience types in a word relevant to their company.

Key Factors for Instagram SEO Ranking

Generally speaking, SEO is a blend of science and art. Instagram SEO is no different. There needs to be a precise recipe that will catapult your account to the top of the search results. Instagram is open about the signals it employs to prioritize search results, which is good. Here is how the Instagram search bar chooses what results to display.

  • Relevance to the search texts: It is the most crucial element since the system will attempt to match your search terms with the most popular posts, accounts, audio, tags, and locations (each split into separate tabs).
  • User activity: Instagram will prioritize a post in the search results if it believes a user will be more interested in it than another, and this is based on the searcher’s prior app usage.
  • Information on the search results: When a search query returns many relevant results, it can resemble a popularity contest. Ranking in the search results can also be impacted by an account’s or post’s amount of likes, shares, and followers.


6 Strategies to Improve Instagram SEO

Incorporate relevant keywords into your bio

Making a solid first impression is crucial because your bio is one of the first things people will see when they visit your profile. Include relevant keywords in your bio to define who you are, what you do, and what others might anticipate seeing on your profile.

Suppose you’re a travel blogger. In that case, you might use phrases like “travel,” “adventure,” and “wanderlust,” but if you need assistance deciding, consider using a tool like Google AdWords to receive suggestions for relevant keywords. Doing this might attract the proper followers and make it easier for people to locate you.

Geotag your images

Adding a geotag to your images is another approach to increase the visibility of your material on Instagram. Simply identifying the place where the photo was taken will suffice to geotag it, which is the process of adding location information to your postings.

By adding a geotag to your images, you make them more visible to users who are looking for content nearby. For instance, if you geotagged a picture of your restaurant in Los Angeles and someone searches for “Los Angeles eateries,” there’s a potential that your photo may appear in the search results and increase the exposure of your material.

Use proper hashtags

Using hashtags properly can be a terrific method to increase the number of people who see your images. Therefore, start by researching to identify your industry’s most frequently used hashtags. Once you’ve determined a few well-liked hashtags, attempt to incorporate them into your pictures, but do just what is necessary.

A single shot with too many hashtags may appear spammy and alienate viewers. Use up to three hashtags per picture as a general rule of thumb. You can also mix popular and less popular hashtags to reach a wider audience, including new followers and people who are already interested in your material.

Take advantage of Instagram stories

Instagram Stories is another fantastic option for interacting with your audience and getting new followers. When you publish a story, it rises to the top of users’ feeds, increasing the likelihood that your brand will be noticed. Stories also carry a sense of urgency that motivates viewers to watch them immediately away because they only last for 24 hours.

Try providing behind-the-scenes images and videos, or give your fans a sneak peek at new goods or future events to make the most of this feature. You may also utilize Instagram Stories to promote engagement and excitement by holding a contest or giveaway. Make sure your stories are captivating and visually appealing, regardless of what you post. To ensure that as many people see them as possible, remember to optimize your Instagram stories with keywords and hashtags.

Utilize Instagram ads

Utilizing Instagram Ads might be a significant step forward because organic reach on Instagram is becoming increasingly difficult. When you run an ad on Instagram, it appears in users’ feeds just like a regular post but with the label “sponsored,” reaching even audiences who are not your followers.

Use eye-catching imagery and a compelling call to action while developing advertisements. That is the difference between Instagram Ads and Facebook Ads because, on Instagram, you are only limited to visual content, unlike on Facebook, you are allowed to post text ads.

Furthermore, it would be best if you also aimed your advertising at those most likely interested in your goods or services. Think about things like location, interests, gender, and age. As a result, you’ll reach more people and garner new followers.

Engage with other users

There’s a strong chance that when you like and comment on other people’s images, they’ll check out your profile and, if they like what they see, start following you.

Naturally, you can only randomly like and comment on pictures you come across. Instead, concentrate on conversing with users who share your interests. But don’t just say something like, “great picture! Instead, try to say something that will spark a discussion.


Instagram SEO indeed involves many different factors. With all the marketing research, innovation, and relationship-building with clients and influencers, it is not surprising that many people may see it as daunting. But although Instagram SEO is a long-term endeavor, there is always time to begin content optimization. We hope that our tips and tricks helped you get started.